LedgerExhibit A — The Summary
The same career. Two profiles.
One reads like a job description. The other reads like someone worth calling.
About
Results-oriented CPA with 12+ years of experience in financial reporting, tax compliance, and audit management. Proven track record of delivering high-quality work in fast-paced environments. Strong analytical skills with expertise in GAAP, IFRS, and internal controls. Team player with excellent communication skills. Looking to leverage my diverse skill set in a challenging leadership role.
About
I help mid-market companies close their books faster and sleep better at night. As a CPA and former Big Four audit manager, I've built financial reporting systems that cut month-end close from 12 days to 4 — without adding headcount. My clients include PE-backed SaaS companies scaling from $10M to $100M ARR. If your finance function is holding back your growth, let's talk.
"The first profile describes a résumé. The second one describes a result."
Exhibit B — The Invisible Mistakes
Words that cost you clients every day.
These phrases appear on 94% of accountant profiles. Each one signals the same thing: this person hasn't thought carefully about how they want to be seen.
of CPA profiles use at least 3 of these phrases
average time a recruiter spends on a profile
more inbound after removing jargon walls
partner-track CPAs we've seen with a strong hook
Exhibit C — The Numbers
What happens after the rewrite.
Real results from real accountants. No vanity metrics — just profile views, leads, and conversations that turned into clients.
Marcus T.
Senior Manager → Partner Track
Mid-size regional firm
Profile views / 90 days
Priya K.
Fractional CFO
Solo practitioner
Inbound leads / month
Daniel R.
Big Four Alum → Independent
Advisory boutique
Search appearance rate
Sophia W.
Tax Director
Corporate in-house
Connection requests / week
Results represent 90-day windows post-optimization. Names anonymized by request.
Exhibit D — The Possibility
This could be your profile.
One rewrite. One profile. The same credentials — finally doing the work they should have been doing all along.
Sophia Winterbourne, CPA
Fractional CFO · I help PE-backed companies close their books in 4 days, not 14.
Chicago, IL · 500+ connections
About
I help PE-backed SaaS companies build finance functions that scale — without the Big Four price tag.
My record: $10M → $100M ARR with no restatements, one audit, and a 4-day close.
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